Transactional Email vs. Marketing Email: Which One to Send?
Transactional Email vs. Marketing Email: Which One to Send?
Blog Article
There’s no denying that emails are one of the most effective ways for online promotions and marketing. Businesses engage with their customers and much more through this medium.
However, implementing email marketing isn’t that easy because you constantly have to experiment with what works and what doesn’t for your company. That’s why you need to know the difference between different types of emails.
Because not every email you send to your clients is for marketing purposes - case in point, transactional emails.
What is a transactional email?
Emails that are specifically triggered by your customer’s action are called transactional emails. For instance, a welcome email after someone Italy Email Database signs up for your newsletter, an email receipt after a customer makes a purchase, and a comment notification all fall under the domain of transactional emails.
Plus, transactional emails are only sent to a few individuals rather than the whole email list.
What is a marketing email?
A marketing email is an email that lets you share new products, sales, and updates with people on your contact list. They contain the same content, more or less, and are not triggered by an event, for example, a weekly newsletter, a discount offer, etc.
Where the difference lies?
Some of the major differences between transactional and marketing emails are:
Transactional emails are triggered emails, and unlike marketing emails, are a basic necessity for many businesses like ecommerce, SaaS, and others. On the contrary, marketing Purchase Email Leads emails are used for promoting products and services or nurturing leads.
Marketing emails often come in handy to boost engagement with your customers, so they contain information for various audience lists. However, the content of transactional emails is based on each individual customer’s action, like purchasing an item from your online store or completing a pending transaction, etc.
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